In recent years, affected by various environments, many tea brands have expanded their business overseas. With a population of more than 270 million, similar living habits, perennial high temperature and a younger market, Indonesia has become the first place for the WEDRINK brand to go overseas. one stop.
WEDRINK has its own raw material factories, tea gardens, orchards, R&D teams, warehousing, logistics systems, faculty and operation teams, from product research and development, production, from warehousing logistics to operation management, continuously optimizes the integrated development of the industrial chain, and builds a strong brand for the brand Barriers to competition, strength should not be underestimated.
Founded in 2012, Tea Advocate mainly focuses on ice cream, milk tea and fruit tea, and is committed to creating high-quality and affordable products that everyone can enjoy. Now there are thousands of stores all over the country, and branches have been opened in Xinjiang, Canada and Indonesia.
It is understood that in 2018, MIXUE entered the Southeast Asian market, and the store opened with a huge crowd of people. So far, the Chinese tea brand has officially gone abroad. To seize the opportunity and meet the challenge, WEDRINK regards Indonesia as the first stop to enter the Southeast Asian market, and opened a branch and direct store in Jakarta.
WEDRINK tea claims to have similarities with the products of MIXUE Mixue Ice City. The price of a single product is not high, about 3-10 yuan, but WEDRINK pays attention to product differentiation, and the product categories launched are relatively complete, including: ice cream series, Hong Kong-style dessert series, coffee series, milk tea series, fruit tea series, milk cover series, Yakult series, fried yogurt series, etc., the products are continuously updated to meet the different consumer needs of the market.
Taking advantage of the trend, with the establishment of the Jakarta branch, the opening of direct stores and franchise stores, and the opening of regional agents, WEDRINK will surely usher in new development opportunities.
