The rapid development of the tea industry in China has led many investors to smell business opportunities and invest in milk tea shops. "Opening a milk tea franchise store is actually not easy. It's easy to start, but it's not easy to operate well. We need to plan step by step, so that the probability of success will be higher.". So, what do you need to know before opening a milk tea franchise?

1. Planning is more important than operation

60% of our energy is spent on store planning, 20% on store operation, and 20% on post optimization. Opening a store will achieve twice the result with half the effort.

What does planning include? There are options, location selection, customer analysis, differentiation analysis, investment return analysis, and so on.

If you open a store in a hurry without proper planning, you may encounter a series of problems during the operation process. At this time, what you lose every day is real gold and silver, and the gains outweigh the losses!

2. Location is more important than store size

If you choose a good location, business will be better. Choosing a good location is more important than the size of the store.

Generally, good locations have guaranteed passenger flow and high exposure rates. "However, the rent for good locations is generally high, and when choosing a location, one should fully consider one's own capital and positioning.". The professional site selection team of WEDRINK headquarters will conduct comprehensive market evaluation and judgment based on transportation location, regional planning, market passenger flow, and other conditions to provide you with the most suitable site selection analysis!

3.Maintaining old customers is more important than developing new customers

To develop new customers for a store, it is first necessary to conduct a detailed market survey on them, analyze their various attributes and characteristics, develop corresponding promotional channels based on the analysis results, obtain customer recognition, and occasionally conduct promotional activities to remind consumers to purchase.

4. Products are more important than marketing

Products are the core of store management and the core element of retaining consumers. Refreshing tea drinks can bring consumers both physical and mental enjoyment.

Without good products, even good marketing is in vain. Therefore, in the process of store operation, it is necessary to attach importance to the quality of products and strictly follow the standards of the headquarters to produce drinks. Use the ingenious design of the menu to highlight the flagship products of the tea and beverage store, so that consumers can see it at a glance and attract consumption in the store.